tank-brandeng – شركة الرحاب

Tank brand

TANK is a global SUV brand launched by GWM, created in response to the new trend of SUVs and representing a significant innovation from GWM across all categories. GWM is committed to leading the global SUV market, with TANK positioned as an international brand. People around the world were part of the creation process, and the brand is designed to cater to the current consumer trends while opening a new market segment.

Tank logo

The TANK logo prominently features the first letter “T” from the English name “TANK.” It emphasizes the brand’s strong off-road nature through a solid metallic feel and a three-dimensional design. The bold, square-based design elements convey a sense of power, with the complete logo representing that TANK is always ready to move forward, providing users with immense strength and protection.

The TANK logo consists of two large letters: “T” and “U.” The letter “T” symbolizes the TANK brand, technology, and direction, while the letter “U” stands for the user (YOU) and unity. The TANK brand is dedicated to building strength through innovative technologies, creating a new mobility model and lifestyle, and collaborating with users to foster a shared brand environment, leading the way for a modern lifestyle.

Life is a journey of constantly facing challenges and overcoming ourselves

The road ahead is unknown, we will have the strength not to fear any difficulties and to stay in touch with our feelings in our minds. We can, only by combining hardness with softness

TANK Brand Independence

Following Market Demand Trends
The SUV segment is no longer limited to off-road driving or urban travel based on user needs. Tank’s autonomy, which marks the beginning of reshaping the SUV market, encompasses all products in terms of style, direction, and luxury, providing consumers with a completely new car experience.

Developed in Response to GWM Strategy
Tank’s autonomy is a milestone in GWM’s innovation strategy. The Tank brand executes a user lifecycle management system with the user at its core. It adheres to the strategic concept of “delivering more than off-road capabilities, it’s not just a car” to create a new environmental experience for users. This also positions Tank as a solid force for GWM’s digital transformation and users’ environmental shift.